Loyalty & marketing
4 guides in Growth.
- Loyalty programmeEnrol customers, let them earn points at the till and on sales, spend points as a discount, move through tiers and keep points liability in the books.
- Gift cardsIssue paid or promotional gift cards, take them as payment at the till and on sales, refund to store credit and keep the liability right in the books.
- Customer segmentsGroup customers by what they spend, how often they buy and how recently, recount them every night, add people by hand and aim promotions at a segment.
- Promotions and discountsCreate percent or amount off, buy X get Y, tiered and free shipping offers, with or without a code, applied on orders, the till and online stores.